Over the top (OTT)

Over-the-top (OTT) media services refer to streaming services that deliver content directly to users over the internet, bypassing traditional cable or satellite providers. This trend has been on the rise for several years and continues to grow. There are several reasons for this trend.


There are varieties of OTT services available, each with their own unique offerings. Users can choose from a range of content, including movies, TV shows, and original programming, among others.

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OTT services offer users the convenience of watching their favorite shows and movies on-demand.

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OTT services can be accessed from a variety of devices, including smartphones, tablets, smart TVs, and streaming devices, making it easier for users to watch their favorite content from anywhere.

Image credit: Jotrends