Cockroach Startups

A Market Survival Strategy

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What is a cockroach startup?

Cockroach startups are businesses that seek to make a profit with little capital. These startups have mastered the art of survival and adapt quickly to the ever-changing market. With the right knowledge and experience, they know where and how to spend their money and where not to spend it.

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It is because of their ability to survive for a week without a head. Cockroaches multiply at a tremendous rate. They can survive for a long time without food. They can even survive a nuclear explosion.

Why the name “Cockroach”?

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Cockroach startups focus on sustainability and their growth planning is based on keeping costs low and focusing on the product.

Sustainability

Key Characteristics 

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A cockroach startup is one that, keeps moving in the forward direction in spite of the challenges, just like a cockroach, by changing its path.

Adaptation

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Key Characteristics 

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The quality of the product is the key to surviving in the competitive market. Hence cockroach startups put their energies and money into improving their product or services.

Product quality

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Key Characteristics 

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These companies hire their employees very wisely as they know that a well-organised team of professional brains is the only way to grow.

Skilled employee

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Key Characteristics