New Apple stores in India

New Apple stores in India

What is this all about?

Apple opens two new stores in India on 18 and 20 April and unlike the regular Apple outlets you can find, this will be different because these stores in Mumbai and Delhi will be a mix of a retail store and an education centre providing the most premium customer service along with organizing educational workshops and events, including sessions for photography, gaming, music and app development. The stores are the first 2 in India, globally there are over 500 stores in number.

 

Structural Features:

The stores in BKC Mumbai and Delhi Saket will span 22,000 square feet and 10,000 square feet respectively. Both the stores are 100% sustainable having one of the most energy-efficient designs and have no carbon footprint as they rely on solar energy. The store in Mumbai has a triangular handcrafted timber ceiling that extends beyond the glass façade to the underside of the exterior canopy. Each tile is made up of 408 pieces of timber, the roof is composed of more than 1,000 of these tiles. The staff in Mumbai has a team of 100 that speak 20 languages so that the customers can conveniently understand all the features of the store and the products. Visitors are greeted by tree-lined seating areas and a 14-meter-long stainless steel staircase connecting the ground level and the cantilevered mezzanine. The store in Delhi has an architecture inspired by the pillars and arches of the capital city.

 

Why did Apple decide to do this?

The smartphone market in India is dominated by Android platforms like Xiaomi, Samsung, Vivo etc. as they believe in providing flagship features in their mid to low-priced smartphones. Recently the demand for high and premium smartphones has skyrocketed as over half of the population is under 30 years of age and these people put smartphones in priority and spend a much larger amount of money on them compared to the older population. This has resulted in tremendous growth in the market size of Apple in India over the past 2 years. This move is being compared to its decision of opening its stores in China, which is now one of its biggest markets worldwide. It can also be said that Apple is trying to reduce its dependency on China for manufacturing its products as it was tested last year due to Beijing’s strict zero-covid strategy. JPMorgan analysts predict Apple could make 25 per cent of all iPhones globally in India by 2025.

 

Conclusion:

Recently, big companies like Apple have started to invest in marketing in India as the Government policies and the demand of the people have allowed premium and high-end products providing companies like these to prosper in the country. The store in Mumbai has opened up in the BKC complex which already has many existing outlets and offices of a variety of global companies.

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