Unlock the power of social media with the 90/10 rule – Are you in the know?

Unlock the power of social media with the 90/10 rule – Are you in the know?
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The 90/10 Rule Of Social Media Marketing

The 90/10 rule of social media marketing is a guideline for brands to follow when creating and sharing content on social media platforms. The rule suggests that 90% of the content brand shares should be valuable and informative to their target audience, while only 10% should be promotional or sales-focused.

The 90% of non-promotional content can include things like industry news and insights, tips and advice, user-generated content, and behind-the-scenes glimpses of the company. The 10% of promotional content can include things like product or service promotions, special deals or discounts, and calls to action.


  • Building trust and credibility: By providing valuable and informative content to your audience, you can establish yourself as a reliable source of information and build trust with your audience.
  • Increased engagement: By providing valuable and relevant content, you can increase engagement on your social media channels, which can lead to more followers and conversions.
  • Greater ROI: By focusing on providing value to your audience first, you can increase the chances of your promotional content being well-received, leading to a higher return on investment.
  • Improved customer relationships: The 90/10 rule encourages brands to create a two-way conversation with their audience, which can help to build stronger customer relationships.
  • Avoiding oversaturation: By limiting the amount of promotional content you share; you can avoid oversaturating your audience with sales pitches and increase the chances that they’ll engage with your content.
  • Creating a content strategy: Adhering to the 90/10 rule helps brands to create a content strategy that is both informative and engaging for their audience, and at the same time able to promote their brand effectively.
  • Compliance with laws and regulations: By following the 90/10 rule, brands can avoid sharing too much promotional content that could be seen as misleading or deceptive and comply with laws and regulations related to advertising.
  • Creating a balance: The 90/10 rule helps to create a balance between providing value to the audience and promoting the brand, allowing brands to connect with their audience in a more authentic and meaningful way.



The 90/10 rule for social media marketing suggests that 90% of your content should be informative, educational, or entertaining, and only 10% should be directly promoting your products or services. This strategy helps to establish trust and credibility with your audience, which can ultimately lead to more successful sales and marketing efforts. It is important to remember that social media is a conversation, not just a broadcast platform, so engaging with your audience and providing value should be the primary focus of your content strategy. It’s important to note that the 90/10 rule is just a guideline, not a strict one.

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